At C-Level, you are required to have an overarching view of your whole company. Whilst your focus may be on revenue and how to maximise it, are your efforts misplaced if you're not seeing an accurate picture? Clear visibility throughout your business may prove to be an eye opener when dealing with company finances.
Are you having trouble identifying who your most profitable clients are?
Unsure which of your campaigns have been most successful?
Sure you may have an idea, but is an idea sufficient? Isn't it better to have full visibility on these matters?
CRM systems hold the solution to these issues. Implementation of a CRM system, such as Microsoft Dynamics, throughout your organisation can be the business equivalent of a C.A.T scan. They can provide a precise reflection of the internal workings of your business. In turn, this data can be used to trim the fat and maximise efficiency.
Prior to the comprehensive adoption of CRM, you might well have been able pinpoint who, on the face of it, was your most profitable customer. Now, with the additional data gleaned from CRM, you may realise that the amount of time spent dealing with this customer skews the balance in favour of a client who may purchase slightly less but requires much less attention. The income may be greater from customer one, but when the situation is looked at through a CRM, the cost spent to secure their custom outweighs the benefits. This added visibility allows you to refine future strategies; you may be able to make the first customer more profitable by trimming down excess interaction or by increasing interaction with the second, which could yield even more sales.
The beauty of a system such as Microsoft Dynamics lies, not just in the incredible depth of information regarding your clients, but the fact that all of this information is kept in the same place. No longer is there a need to trawl through several different systems when it can be housed in a single forward thinking system. The adage may be well worn but time is money - and the time saved effectively using a CRM system is time which can be used to make money elsewhere.
This tool, used effectively is a means of streamlining your workplace, increasing visibility for both staff and customers and laying the foundation for future company strategies.
So, where do your priorities lie now?
To learn more about the increased visibility provided by a CRM, talk to us.