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Edgewater Fullscope Blog

A real-world look at digital transformation.

Transforming Legal Companies with Microsoft Dynamics 365

By Natasha Spurr | July 23, 2018
We are hearing some common business challenges from our customers in the Professional Services and Legal sector, they are:
  • Client relationships can be stronger
  • Client expectations have changed
  • Clients want transparency & tangible value from their spend

We are working with several clients in the legal sector who are transforming the way they think about driving business change with technology. Our guiding principle is that clients don’t just buy technology anymore, they are moving towards buying value which can be quantified then measured, that principle is resonating with our legal clients.

The mindset in many legal firms is being driven by changing market dynamics, with increased competition law firms are investing in business development and relationship management capabilities and of course compliance with GDPR.

The conversation is not just about which new business application to buy but more about the technology strategy. Having siloed information across a business serves no-ones purpose as companies regularly struggle with;

  • Improving operational productivity (focus on high level work)
  • Improving WIP
  • How to improve relationship capital
  • How to get strategic insights
  • Internal user adoption

Legal firms are now moving towards Microsoft Dynamics 365 as a market-leading commercial application in a secure & supported environment, that provides a platform to support their future growth and ensure they are compliant. 

About Natasha Spurr

Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.

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