Microsoft Power BI was rewarded the Leader position by Gartner, February 2017 in their Magic Quadrant for Business Intelligence and Analytics Platforms report.
Keeping data in dispersed on-premise and cloud databases and in the back end of various legacy systems is no longer a stumbling block with Microsoft Power BI. The data your business generates and obtains
is arguably your most valuable asset the real challenge is to capitalize on that information and interpret it to gain a coherent view of where the business is and where it is going. Our Power BI E-Book will help you discover ways to use your data to drive better business decisions.
We've taken a look at the Gartner report and pulled out the Top 5 areas our customers are interested in to share in this article;
Gartner says Microsoft is winning by “placing downward pricing pressure on the BI and analytics market.” A Power BI license is one-third the cost of a perpetual license for other tools, and 80% lower than other cloud offerings (Power BI is only available in the cloud)
Ease of use
Customers now want ease of use not only with simple queries, but also with increasingly sophisticated types of questions — mashing together multiple data sources from multiple fact tables
Microsoft's ability to manipulate data from multiple data sources — both cloud-based and on-premises, relational as well as Hadoop-based, and including semistructured content — contributed to this high composite score.
Microsoft continued to execute on its roadmap with frequent (monthly) product releases. Microsoft was relatively early to introduce search-based queries with Power BI Q&A, and has recently introduced Quick Insights as a basic form of smart data discovery. Microsoft continues to integrate its machine-learning capabilities as part of a complete solution, the Cortana Intelligence Suite. This vendor has also moved a step closer to linking insights to actions, with the recent integration of Power BI with Microsoft Flow and within its business application, Microsoft Dynamics.
Microsoft has a strong community of partners, resellers and individual users. This community extends the product with prebuilt apps, visualizations and video tutorials, in addition to the content provided directly by Microsoft. This additional content is available via the Microsoft AppSource.