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Edgewater Fullscope Blog

A real-world look at digital transformation.

Microsoft Dynamics 365 for Customer Engagement: Data Management and Intelligence

By Chad Weiner | October 18, 2018
“Data is the new oil…” As the digital age continually progresses, there is an immense amount of data out there that businesses have to tap into in order to keep up with an ever-growing industry. The q[...]

4 Common Marketing Challenges Addressed by Microsoft Dynamics 365 for Marketing

By Amanda Tarasow | October 18, 2018
The mystery of the abandoned shopping cart. Even if your company doesn’t specifically have shopping carts for its goods or services, as a marketing professional, you are very familiar with this concep[...]

How Do the Features of Dynamics 365 Online Compare to On-premises CRM?

By Natasha Spurr | October 5, 2018
You may have had your CRM for a little while now. You bought in the software and hardware, installed it and you maintain it for the company. It serves you well, so long as you keep on top of the upgra[...]

Improved Customer Service Through Customer Portals

By Pat Lee | September 21, 2018
Did you know that 78% of customers will bail on a transaction if they have a poor customer service experience? And it’s no different for customers of manufacturers. It’s now more important than ever t[...]

Infographic: 3 Best Practices for Sales Pipeline Management

By Jef Allen | September 20, 2018
Creating and maintaining an accurate sales pipeline is one of the top responsibilities of any sales leader. Organizations need to accurately predict revenue to effectively manage operations, achieve g[...]

Lead Generation and Scoring with Microsoft Dynamics 365 for Marketing

By Lisa Dunham | September 17, 2018
A big focus in marketing is around finding new leads, qualifying them, and then sending sales-ready leads to salespeople. But it’s so much harder to identify leads now that buyers can conduct research[...]

How Marketing Can Help Sales Succeed

By Natasha Spurr | August 3, 2018
Todays buyers are choosing the way they want to engage with your company and brand and that change creates an increasing pressure on sales and marketing teams to become aligned.

Top Ways Marketing Can Help Sales Succeed

By Natasha Spurr | July 25, 2018
Are your sales and marketing teams connected simultaneously with important data, customer engagement, sales processes and shared sales objectives?

Microsoft Dynamics 365 for Marketing

By Natasha Spurr | July 17, 2018
Recently launched Microsoft Dynamics 365 for Marketing will replace the retiring Microsoft Dynamics Marketing (MDM). Microsoft has developed the new product as a marketing automation suite centered on[...]

Dynamics 365 Connector for LinkedIn Lead Gen Forms

By Natasha Spurr | June 28, 2018
Generate quality leads that your sales and marketing teams can nurture and close for you.  Do you use Sponsored Content, Sponsored InMail, or Dynamic Ads that support LinkedIn Lead Gen Forms in your a[...]

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