Edgewater Fullscope Blog

Orders are the Lifeblood of Manufacturing

Apr 20, 2017 4:00:35 AM

Manufacturing DNA

If orders are the lifeblood of manufacturing – whether from new or existing markets – then customer data is the DNA. With a customer lifecycle management strategy that has CRM capabilities at the core, you’ll gain deep insight into customer trends. This allows you to effectively manage complex sales cycles, pre-empt and respond to changing needs and achieve delivery and service excellence. Yet none of this will work unless you are capturing and maintaining accurate customer data in the first place.

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