Edgewater Fullscope Blog

Insights for Manufacturers: 3 Steps Marketing Leaders Should Take to Empower Employees

Dec 4, 2017 6:00:00 AM

In our previous blog, Insights for Manufacturers: 5 Steps for Service Leaders to Empower Employees we discussed the importance of service leaders giving their employees the ability to quickly address issues through readily available information and effortlessly collaborate among other agents.

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3 Manufacturing Efficiency Secrets: Lead Management and Forecasting Accuracy

Apr 27, 2017 4:00:46 AM

Secret 1 – Automate

Immediate response to leads is critical. Automating lead management maximizes efficiency and adds incredible value in lead management. It directs inquiries to the team members, whether by product specialty or geography, and notifies them in real time to prompt immediate action. Leads are also qualified more effectively by applying established best practice and business rules to ensure consistent and objective handling. Combining this with customer purchasing and quotation data, the focus of the sales team can be directed to customers and prospects with the greatest potential yield. This is essential in determining how you direct your budgets.

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