Edgewater Fullscope Blog

Why Customer Experience is the Biggest Revolution in Customer Service

Jun 21, 2017 11:11:40 AM

 

"The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former Chief Information Officer of Dell Computers.

There seems to be a lot of confusion between the terms “customer service” and “customer experience,” which are often used interchangeably. However, even though the two terms are related, they don’t mean the same thing. In fact, customer service is just a minute part of the highly complex customer experience equation.

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