Edgewater Fullscope Blog

Top 5 Microsoft Dynamics CRM Online Myths Debunked

Sep 18, 2014 5:00:11 PM

September Blog Series: Debunking Myths

Insights from: Art Small (CRM Solutions Consultant), Arturo Bimrose (CRM Architect), and Mark Pitts (Senior Software Developer)

 Myth 1: Microsoft Dynamics CRM Online is slow.

Microsoft has invested a great deal into its server farms and into the technology supporting the environments. Users will find a quick response time with CRM whether in their browser, mobile app, or outlook. Speed is only subject to the user's local internet bandwidth and computer specifications.

Read More

CRM Trends in CPG

May 15, 2014 5:00:55 PM

Written by Wendell Simmons

For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions to engage with retail trade customers and the end-consumers like you and me. It's not always been an obvious fit; most CRM systems are designed for the hunter-gatherer sales model with a leads-opportunities-orders workflow. CPG brands are more aligned with the farming sales model built around the Trade Promotion Management (TPM) workflow model. Best-of-breed TPM solution vendors emerged to address the TPM process with stand-alone systems.  Brand account teams ended up using several separate systems to manage their retailer and consumer relationships.

Read More