Edgewater Fullscope Blog

One Real-life Application of BI in CPG Manufacturing

Dec 8, 2017 6:00:00 AM

When something is just that good, everyone wants to know the "secret sauce". For us, our BI Accelerator - which includes a utility tool for ETL automation - alongside a baseline data warehouse, are just that: our secret sauce. The BI Accelerator manages 'back end' data by delivering a simplified more digestible data model of the AX database; and in doing so, accelerates users' ability to deliver vital information to the business for reporting and analytics.

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Introducing Microsoft Dynamics 365

Dec 2, 2016 10:58:20 AM

By Marielena Zajac, Marketing Specialist

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Food Safety: Can You Survive a Recall?

May 13, 2016 2:37:59 PM

Edgewater Fullscope spends a lot of time talking with industry leaders in food manufacturing. They tell us about their pains, concerns, and the things that keep them up at night. One of the big things we hear about is the dreaded food recall, and it always comes in at the top of their worry lists.

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The Customer is King

Jun 18, 2014 5:00:59 PM

by Wendell Simmons

“The Customer is King” is a pearl of wisdom we’ve heard many times that doesn’t tell the whole story. As any student of history will observe the king-peasant relationship model is not sustainable. Yet in more recent history the retailer-brand relationship has sometimes taken on these dynamics. At least from the brands point of view. 

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CRM Trends in CPG

May 15, 2014 5:00:55 PM

Written by Wendell Simmons

For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions to engage with retail trade customers and the end-consumers like you and me. It's not always been an obvious fit; most CRM systems are designed for the hunter-gatherer sales model with a leads-opportunities-orders workflow. CPG brands are more aligned with the farming sales model built around the Trade Promotion Management (TPM) workflow model. Best-of-breed TPM solution vendors emerged to address the TPM process with stand-alone systems.  Brand account teams ended up using several separate systems to manage their retailer and consumer relationships.

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The Invincible Adolescent Corporation

Jan 6, 2014 2:00:18 PM

Who is most at risk for failing to prepare a rapid recall response plan?

It's the adolescent companies! They are like teenagers who think an auto accident can never happen to them. You can neither sell them prudence and preparation, nor can you convince them that they are at risk--Because their brand has become the brand of the cool kids (social media savvy hipsters) they believe nothing bad can happen to their company, their product or their relationship with their consumer fanbase. Take a look at two popular brands that have suffered recalls , and how vastly different the responses have been:

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