Edgewater Fullscope Blog

Updated Solution Release: CRM for Manufacturing CPG Version 1.1.0 for Microsoft Dynamics

Jul 5, 2017 4:00:00 AM

Drive more industry capabilities with the Fullscope CRM for Manufacturing CPG Solution. This solution was created from the experience and best practices from the 100s of CRM implementations the Fullscope consulting team has deployed for manufacturers.

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Food Safety: Can You Survive a Recall?

May 13, 2016 2:37:59 PM

Edgewater Fullscope spends a lot of time talking with industry leaders in food manufacturing. They tell us about their pains, concerns, and the things that keep them up at night. One of the big things we hear about is the dreaded food recall, and it always comes in at the top of their worry lists.

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Catch Weight Functionality Extended for Dynamics AX R3

Jul 23, 2015 5:00:45 PM

July Blog Series: Hot Topics

Insights From: Reddy Beeram (Fullscope Director of Product Development)

Our recent press release announced our new software that extends the catch weight functionality to the advanced warehouse management and transportation management modules released with Microsoft Dynamics AX 2012 R3. What does this mean for manufacturers?

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Don't Get your Feathers Ruffled: Microsoft Dynamics AX Helps Poultry Manufacturers

Feb 26, 2015 4:00:55 PM

February Blog Series: Tools We Love

According to the recent article 'What's ahead for US chicken industry production, profitability?' by Bill Roenigk of WATT Poultry USA, the U.S. Department of Agriculture's (USDA) current outlook for the poultry industry indicates a potential 3 percent increase in 2015 for chicken production.  Manufacturers in this space need to ensure that their processes work together to meet the rising demands, and that highlights the need for a solution that can respond to the growth and change in the industry. The poultry processing and manufacturing business requires a food ERP software that can meet FDA quality and compliance standards, respond to push supply and pull demand and track yields to minimize by-products that result from the production process.

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The Customer is King

Jun 18, 2014 5:00:59 PM

by Wendell Simmons

“The Customer is King” is a pearl of wisdom we’ve heard many times that doesn’t tell the whole story. As any student of history will observe the king-peasant relationship model is not sustainable. Yet in more recent history the retailer-brand relationship has sometimes taken on these dynamics. At least from the brands point of view. 

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CRM Trends in CPG

May 15, 2014 5:00:55 PM

Written by Wendell Simmons

For decades, consumer packaged goods brands (CPG) have leveraged Customer Relationship Management (CRM) solutions to engage with retail trade customers and the end-consumers like you and me. It's not always been an obvious fit; most CRM systems are designed for the hunter-gatherer sales model with a leads-opportunities-orders workflow. CPG brands are more aligned with the farming sales model built around the Trade Promotion Management (TPM) workflow model. Best-of-breed TPM solution vendors emerged to address the TPM process with stand-alone systems.  Brand account teams ended up using several separate systems to manage their retailer and consumer relationships.

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