Increasingly, manufacturers like you are looking for agility, global reach, ease of access and, more often than not, a cloud-based solution. As cloud awareness grows, organizations are seeing that a proliferation of SaaS products and solutions created just another layer of toolsets to form a different level of IT administration burden.
The true economies of scale, business insight and effectiveness now come from Platform as a Service (PaaS), as integrated solutions become uniform in terms of data, processes and the presentation of business reporting and decision support.
One Platform, All the Functionality
CRM, ERP, Service and Support are common solutions that work better together. United, they provide a single view of the customer, behavior and market movement and trends. Being able to anchor one of those solutions as the integration point to the other two solutions will protect legacies and extend and optimize the investments a company has made.
More often, CRM tends to be the primary point for justifying a transition to a business platform such as Microsoft Dynamics. Many companies have yet to embrace the full benefits of CRM, as they struggle with contact management, spreadsheet forecasts and a lack of visibility of customer engagement and the effectiveness of sales. CRM delivers immediate revenue improvements as predictive forecasting and sales productivity are introduced.
Microsoft Dynamics 365 provides a platform for the whole company, with proven functionality around operations, financials, field service, project service automation, customer service and sales. It modernizes ERP and decision support in status alerts, dashboards and reports for PC, tablet and mobile – so IT becomes as portable on the factory floor as it could on the floor of a chain store.
A business platform such as Microsoft Dynamics, that allows an organization to integrate ERP with a CRM application, will provide increased ROI improvements on both investments – operationally providing cost agility into production decisions and improved forecasting for sales success. For more insights, see how Microsoft Dynamics could also be the game changer in for you by downloading the From Factory Gate to Marketplace whitepaper.