If orders are the lifeblood of manufacturing – whether from new or existing markets – then customer data is the DNA. With a customer lifecycle management strategy that has CRM capabilities at the core, you’ll gain deep insight into customer trends. This allows you to effectively manage complex sales cycles, pre-empt and respond to changing needs and achieve delivery and service excellence. Yet none of this will work unless you are capturing and maintaining accurate customer data in the first place.
“This new era of manufacturing will be marked by highly agile, networked enterprises that use information and analytics as skillfully as they employ talent and machinery.”
Learn how Microsoft Dynamics could also be the game changer in who wins an order – and who does not by downloading the From Factory Gate to Marketplace whitepaper.