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Edgewater Fullscope Blog

A real-world look at digital transformation.

New Way to Power Sales Professionals

By Natasha Spurr | April 11, 2018

Both LinkedIn and Microsoft endeavor to empower people and organizations. With Microsoft’s acquisition of LinkedIn in 2017, there is a great opportunity to help customers of both platforms benefit from digital technology and the new opportunities created by the digital economy.

Together, Microsoft and LinkedIn bring even greater value to its members, as well as existing customers and their businesses. The combined power of the two products has been bought together in the Microsoft Relationship Sales solution, combining the world’s leading CRM solution with the worlds leading professional networking platform. Watch a recent webcast from Microsoft and Fullscope 'Next Generation Selling with Microsoft and LinkedIn' to see how the solution can benefit your business.

Conventional sales wisdom

Conventional sales wisdom graphic

So when you go back to conventional sales tactics, what you realize is that calling high doesn't work. That's because today, you have complex buying committees. When you lead with a great question, you're struggling because of heightened buyer expectations. Buyers now expect you to have something to say before you earn the right to ask them a question. That's why time and time again some professionals are now discovering that those conventional sales tactics aren't delivering the deals that they once did. 

It’s difficult to change tactics when tools, data and processes are disconnected.

Microsoft Relationship Sales 


Microsoft relationship sales graphic including dynamics, linkedin sales navigator and office 365

Think about your sales teams today: Every sales professional has 3 tabs open at any given time. (imagine this) CRM records, email info, research – productivity losses, manual process, time spent away from selling.

When crucial tools, data, and processes that are meant to help foster relationships reside in silos – in CRM systems, in social networks like LinkedIn, and productivity and email systems - it’s impossible to derive meaningful and actionable insights for establishing and maintaining strong customer relationships. 

The key to success is intelligently harnessing the data from CRM, social networks, and productivity systems, such as Office 365, in one place, so sellers can finally make sense of it and unify the sales experience around relationships and deliver the authentic and personal engagement that today’s buyers demand. 

Bringing all these systems together means sellers can finally rise above the noise and make intelligent decisions. Sellers who embrace relationship sales have the insights that empower them to deliver high-touch, personalized interactions that foster relationships:

1) being able to quickly gauge the health of a relationship when reviewing accounts to

2) knowing who from your company can introduce you to your buyers to

3) keeping track of job or role changes. 

Rise above the noise graphic - microsoft relationship sales

Are you ready to learn about the game changing way to unify social and sales data to identify the right leads and connect with them through personalised engagement using the combined power of Microsoft Dynamics 365 for Sales and LinkedIn?

Watch our webcast: Grow Your Business Faster Through the Art of Social Selling 

eBook Download: Grow Your Pipeline with Relationship Selling

About Natasha Spurr

Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.


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