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Edgewater Fullscope Blog

A real-world look at digital transformation.

Maximising Sales With An Effective CRM

By Natasha Spurr | May 9, 2018

Reduce Risk by Managing Sales with CRM

As a sales leader it’s a relentless task to know where deals are up to, when and why they change causing risk or reward for your company. How does your current technology support you to view this essential information to enable you to manage your sales teams and sales process?

A CRM solution, like Microsoft Dynamics 365, CRM should be a sales leaders ‘one source of truth’ it provides a 360-degree view of your customers, prospects, sales processes and procedures. Our latest Guide to overcoming pipeline challenges  looks at the unique set of challenges faced creating and maintaining an accurate sales pipeline.

An enterprise level CRM can remove the risk of managing sales as you can see in real time the sales funnel, is it leaking, why and where? You will be able to highlight immediate action needed to move deals forward or prevent losses and maximise margins.

Learn more on how to maximise your sales by clicking here

Fullscope’s customers have been able to improve pipeline velocity by using Dynamics 365, CRM, James Simmonite, Business Unit Director, Victrex says;

‘’What’s important about Dynamics 365, CRM is it gives us an enterprise wide forecasting and budgeting system that allows us to drive our sales and operational process. It helps us to track customer interactions and track the degree of engagement, it gives us leading indicators to help run our business’’

 Discover more about reducing risk and managing sales with CRM

About Natasha Spurr

Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.


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