HR leaders today are experiencing many changes, including pressure from business leaders, competition for top talent, and heightened digital expectations. You have become an expert in everything from culture and diversity, to people analytics, team agility, and adaptability. But how can you attract new talent like bees to honey?
The competition for talent is fierce. While companies focus on innovation and technology, the talent pool for job seekers with the latest skills and expertise becomes smaller and smaller. Higher salary expectations and an increased number of openings means more potential candidates are turning down job offers.
Here are the top 3 ways to better attract talent in an increasingly competitive workforce:
1. Improve Your Company's Brand Image
75% of potential employees consider an employer’s brand before filling out a job application. The best potential candidates are more than smart, savvy, and experienced. They are a strong fit for the culture of your company. HR leaders who ensure a consistently dynamic brand personality across every candidate touch-point will:
- Accelerate candidate pipeline growth
- Shorten the time to fill roles
- Land top-tier talent
To attract the most qualified employees, and to best serve candidates, HR leaders and their companies must take deliberate steps to create and evangelize a dynamic employer brand. Yes, the tables turn on you. Rather than you judging the candidate’s resume, the candidate will be judging your job ad. But how do you make it attractive?
The job ad will have to be specific but not dry. There’s somewhat of a trend to make everything sound amazing, but don’t just jump on the bandwagon. You’ll be reaching out to people who have seen more than one ad in their lifetime. Yes, there is room for communicating your corporate culture and humor. However, if there’s one thing you shouldn’t get too creative about, it’s the job title – keep it simple and straightforward. There are many ways you can help your company showcase its unique culture and attract top talent, including:
- Leveraging active and accessible social media profiles
- Targeting ads toward passive job seekers
- Creating job descriptions that focus on the business impact of the role instead of a list of required skills
2. Look at Existing Talent
Taking a look at the best of your existing talent will also help you attract new potential candidates. Recently, a Gallup poll found that companies in the top 25% of employee engagement experience 21% higher productivity and 22% higher profitability. Familiarize yourself with different departments and roles within those departments. Sit down with the best employees and chat about their work. You might even spend some time following the best of the best employees through the day.
Ask your current employees, if your current culture accepts difference in others? Is there flexibility? How does current staff feel about working there? How are people promoted and/or rewarded? These questions can be very valuable when attracting new talent.
3. Keep Your Talent Acquisition Period Short
The average hiring process lasts around a month. A lengthy recruitment process causes talented candidates to reject offers. More than half of recruiters confirm that a lengthy process holds them back from recruiting top talent.
This shouldn’t be surprising — if you find your perfect candidate, they are probably someone else’s perfect candidate, too. A shorter hiring process will let you snatch up top talent – use the 24-hour rule of thumb:
- Create checkpoints with 24-hour turnaround periods at critical steps in the process.
- Make sure your recruitment pipeline isn’t leaky — have your team schedule interviews within 24 hours of finding a promising candidate.
- Train your staff to have offers drawn up within 24 hours of a favorable decision after an interview.
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Dynamics 365 for Talent enables collaborative recruiting, where you can customize your entire hiring process with Dynamics 365, plus the power of LinkedIn. It allows you to easily share candidate information from a centralized location with your hiring team.
With digital tools, you can reach passive candidates, and search both within your company and externally for the right fit. Use an ideal candidate profile to search for others like it, get targeted recommendations, and speed up your search with advanced recruiting filters.Create an extraordinary candidate experience
Ensure candidates are treated like very important people with an easily accessible portal that provides guidance and transparency every step of the way.Empower hiring managers
Enable hiring managers with visibility into candidate profiles, assessment tools, interviewer assignments, simplified interview scheduling, and mobile feedback.
For more information, check out our webcast – learn more on automating key hiring processes, as well as creating quick and smooth on-boarding of new hires with the Dynamics 365 Talent solution. Don’t miss part 2 in our Talent blog series: Digital Tools for Effective Employee On-boarding.