With the adoption of amazing new technology, such as touch-screen tablets and smartphones people have become more mobile. We're shifting away from our reliance on checking emails while sitting at our desks and becoming more engaged through a variety of other methods, such as texting and social media. Realizing this trend away from using email, are you adjusting your approach to staying in touch with your customers?
Questions to consider regarding email for customer interactions:
1 – Right Recipients? Is your information getting into the correct contact's hands? How often do you confirm your primary contact with each customer?
2 – Right Frequency? Traditionally, organizations send out monthly newsletters as part of their communication mix. Is that often enough? Too frequent?
3 – Right Message? Is the content beneficial to your customers or is it simply an attempt to upsell or cross sell? If your content is perceived as advertising, your customers will eventually tune you out.
4 – Right Forum? If email isn't sufficient, then how else can you interact with your customers? Have you built a following through social media? Do you have a social media strategy for interacting with your customers?
Since keeping current customers is more profitable than obtaining new customers, it's critical that you align your interaction strategy with your customers' preferred communication methods. Please join us for an interactive webinar, "How to Improve Interactions with Prospects, Customers and Partners" on July 22nd to learn more. Yes, sign me up!
Tips2Win Webinar Series
"How to Improve Interactions with Prospects, Customers and Partners"
Wednesday, July 22 at 4pm GMT 11 am EDT
Duration: 30 minutes