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Fullscope Blog

A real-world look at digital transformation.

How can technology help to answer the common business issues most Manufacturers have?

By Natasha Spurr | February 17, 2016

Here is an example of how Manufacturers in the UK can use technology to take full advantage of a Government investment initiative.

George Osborne’s Northern Powerhouse initiative is creating great interest and opportunity but it also raises a variety of questions for Manufacturing organizations in general.

5 Key areas where technology can help Manufacturers.

From the experience of hundreds of CRM projects with Manufacturers, we have identified the following five areas where there is great need for innovation and adaptability across the Manufacturing industry. We’ll be highlighting these in a series of blog posts where we investigate the pitfalls and the opportunities within each area.

  1. New business models
    Moving from production-intensive business models to e.g. re-manufacturing and repair – in order to create a sustainable business.
  2. Internet of Things and “smart factories”
    Benefiting from some of the fastest moving technology innovations.
  3. Making data work harder
    Understanding the huge potential of Big Data and how to use new intelligence to feed into product development, quality improvements, market research and much more.
  4. Improving customer relationships
    Using information and analytics for improving customer-oriented processes, just as you do when employing talent and purchasing machinery.
  5. The competitive advantage
    Setting up the technology building blocks to effectively compete on both a national and international scale.

To get full value from targeted industry investment, businesses need to be technologically ready for growth, development and increased demand

Learn more
Click here to read our full report on how the Northern Powerhouse initiative will impact the manufacturing industry

About Natasha Spurr

Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.

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