Customer Spotlight: Blue Soda Promotions

Customer Spotlight: Blue Soda Promotions

Industry: Promotional Product Sales and Distribution

Company Overview: Blue Soda Promo is located in the Chicago area and is ranked as a Top 50 Distributor and has been named one of the Best Places to Work by Counselor Magazine. Their mission is to have high quality products, competitive prices, and ridiculously good service. It is that simple. Blue Soda Promo is definitely not your typical promotional products company. They make your brand POP!

Use of CRM: BSP is using CRM as a sales productivity and management tool. The solution is helping the sales team stay more organized and productive in managing and following up with prospects and customers. The team has been able to increase the amount of sales per rep by 20% by automating emails and follow ups. The management team has been able to get more insightful reporting and better pipeline management to help the sales team stay organized.

Blue Soda Promotions can now:

  1. Automate the follow up process and minimize manual steps
  2. Keep on top of opportunities by both sales and sales management
  3. Have CRM do automatic follow ups to prospects to allow the sales team to manage more opportunities
  4. Increase the amount of sales per rep by 20%

Voice of the Customer: "We started with another solution but we found our team being less productive because it didn't integrate with Outlook" said Tej Shah, Director of E-Commerce & Marketing, Blue Soda Promotions. "We wanted a solution that worked with Outlook and that would make our team more productive as we are aggressively growing our business. Working with Zero2Ten was ideal in that they understood our business model right away and showed us how to use CRM to make our sales teams more productive. This has allowed us to grow our business more profitably.

Visit Blue Soda Promotions' Website


CRM ROI, Customers, Microsoft Dynamics CRM Blog