Being able to quote your products and services at the "Market" or "Right" price can be a challenge. Knowing what you have priced these products in the past should not.
Have you ever asked yourself these questions?
- What have I priced this product for in the past?
- What price did we win at?
- Who did we give this price too? I don't want to underbid one of my top customer contracts…
- What price did we lose at?
- Do we have any other quotes in progress that I should know about?
Thankfully, Microsoft Dynamics CRM 2013 allows us to show that level of product sales history at a glance and allows you to drill down on the details when you need to.
If you look at the screen shot below and focus on the Microsoft Surface Pro:
- When we priced it at $1,099 and $1,199 our quote was either lost or cancelled
- When we priced it at $799, we won
- We currently have a quote out there for $699!
With 1 click (or tap), we can look at a list of all the associated quotes that these products were quoted on…
With one more click (or tap), I can see that we quoted both AT&T and Rochester Manufacturing a price of $1,099 and both of those quotes were lost…
One more click (or tap) shows me that we successfully quoted Disney a price of $799…
And with one final click (or tap), I can see that we have an active quote for AT&T, this time at $699…
Finally, I am only 1 click (or tap) away from seeing the details of any of those quotes to understand volumes, complimentary products etc.
In summary, leveraging Microsoft Dynamics CRM in the right way can help support a better winning pricing strategy.
At Zero2Ten, we thought this visibility to product pricing history was so important, we put it in our CRM for Manufacturing Solution.
If you would like to know more about Microsoft Dynamics CRM, please reach out to us!