Edgewater Fullscope Blog

Less is More, Why Your Trade Promotions Needs a Spring Cleaning

Apr 22, 2015 8:00 PM

April Blog Series: Spring Cleaning

Insights from: Annabel Matthews (Content Manager at Flintfox)

Edgewater Fullscope is pleased to announce the latest blog post in our monthly partner blog series. This one features an article from Annabel Matthews, content manager at Flintfox, who offers effective TPM solutions to manage the most challenging pricing, trade promotions, rebate and accrual activity across the consumer and durable goods industries.

The primary challenge facing manufacturers and distributors looking to grow their business is the relatively undeveloped trade promotions management (TPM) processes they have in place. Different components of the same TPM issue are looked at separately rather than together which disconnects the business objective of profitability and the trade promotions process. To reconnect the two, manufacturers and distributors need to do a bit of spring cleaning when it comes to their sales and trade promotions management processes.

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