Edgewater Fullscope Blog

The Invincible Adolescent Corporation

Jan 5, 2014 7:00 PM

Who is most at risk for failing to prepare a rapid recall response plan?

It's the adolescent companies! They are like teenagers who think an auto accident can never happen to them. You can neither sell them prudence and preparation, nor can you convince them that they are at risk--Because their brand has become the brand of the cool kids (social media savvy hipsters) they believe nothing bad can happen to their company, their product or their relationship with their consumer fanbase. Take a look at two popular brands that have suffered recalls , and how vastly different the responses have been:

Read More