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Edgewater Fullscope Blog

How CRM Can Help Manage Employee Expectation

Jan 19, 2018 8:34 AM

“Employees who are engaged and thriving are 59 percent less likely to look for a job with a different organisation in the next 12 months”*

Customer satisfaction is not just for external customers. The challenge for financial services firms is to find and keep talented employees, who are vital to the continuity and success of their business. Keeping those employees happy and engaged will help to retain them.

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Getting to the Heart of Data for Life Science Organisations

Jan 18, 2018 8:32 AM

“The New Health Economy will focus increasingly on paying for the value rather than the volume of medical care; in other words, it will be a more consumer-facing industry.”*

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From Manufacturer’s Silo Struggle To CRM Perfect Performance

Dec 4, 2017 7:00 PM

The CX genie is out of the bottle. The customer’s wish is now often more than many manufacturers can command. Consumers are changing the way they engage with every type of product or services organisation, from a retail brand to the manufacturer or wholesale supplier. Recent research carried out by the Aberdeen Group and BCG, Global Managing Consulting, found that more than 4 in 10 (41per cent) of manufacturers say that “unpredictable” customer demand is their top “pressure” and nearly half (48 per cent) find it “difficult to accurately track customer, supplier and partner transactions”. Far too many businesses are still stuck within a traditional silo model with just their own separate system of collected data.

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CRM: Tailored for customers who expect the info they need, when they need it!

Nov 15, 2017 7:00 PM

Are professional services still serving their customers? It’s a serious question. Nearly three quarters (73 per cent) of marketing executives routinely collect information about current customer behaviour and say they have a “detailed” customer picture, but it seems that only slightly more than a third (37 per cent) actually use the data for ‘personalised’ marketing (The Economist, Intelligence Unit). We all should know the mantra by now: “providing the right information at the right time on the right channel”. So where is professional services on customer satisfaction ratings?

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When Manufacturer Mindset Prevents Realigning With The New Digital Order

Nov 13, 2017 7:00 PM

Manufacturer senior management may be forgiven for sometimes feeling they are in the eye of the Industry 4.0 storm they see tearing at the fabric of their own IT eco-environment. As a result, the current handy business phrases of sensible fiscal caution, such as “the weakened pound” and “uncertainty over Brexit” may find themselves all too easily shoe-horned into bi-annual budget planning meetings.

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