Edgewater Fullscope Blog

Improve Your Lead Nurture

Dec 12, 2017 7:00 PM

Focusing on maximising your revenues this year? Effective social selling can help to build relationships and pipelines. Read more about social selling here

Dynamics 365 connector for LinkedIn

Microsoft Dynamics 365 offers a solution that will allow you to nurture and follow-up with leads that are captured from LinkedIn ad campaigns. The connection between your organization and LinkedIn is made possible through Dynamics' 365 connector for LinkedIn.

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Do You Have the Right Sales Tools in Place to Manage Relationships?

Dec 10, 2017 7:00 PM

 Focusing on maximising your revenues this year? Effective social selling can help to build relationships and pipelines. Read more about social selling here

A recent Accenture study found that 80% of companies have adopted a CRM system and a large majority have deployed tools across the entire sales process. While sales tools grow increasingly sophisticated, customizable and flexible - packed with enhanced features and functionality - only 13 percent of salespeople utilize them to their full capabilities. Additionally, 59 percent of salespeople reported they are required to use too many tools.

The problem may be that we have too much information, with too little insight.

Meet the Microsoft Relationship Sales Solution that Combines CRM + LinkedIn

The new integration between Dynamics 365 and LinkedIn (Microsoft Relationship Sales Solution) helps you and your team deliver better outcomes in relationship sales. In fact, Nucleus Research, an analyst company, determined that companies that use Microsoft Dynamics 365 + LinkedIn for relationship sales can increase sales productivity by 12% to 15%.

Article: The Starting Points for Relationship Selling

Using insights from LinkedIn Sales Navigator and LinkedIn's 500 million professionals, the Microsoft Relationship Sales Solution dramatically increases your effectiveness by tapping into your professional networks and relationships, giving you the ability to improve your pipeline. The solution offers:

  • Access to 500 million LinkedIn professional profiles including photos, current roles, and work history. With this, you can gain both a better understanding of your current customers and use the network to identify new leads.
  • Recommendations for your next-best action within Dynamics 365 based on combined signals from e-mail, Microsoft Dynamics 365 for Sales, and LinkedIn. Suggested actions are artificial intelligence (AI) based and include suggestions for introductions and connection requests, as well as suggestions for sending InMail and messages. You'll also receive suggestions for icebreakers, such as news articles and shared connections, for when you engage with new customers.
  • Notifications on buyer relationship health including upcoming meetings, how many e-mails have been exchanged, their level of engagement, and identifies email messages that may be waiting for a reply from you.
  • Notifications on updates such as news mentions and job changes. This allows you to tailor the conversations for each specific buyer in real time throughout the account lifecycle.
  • Access to PointDrive (we'll share more on this next month, but you can check out this presentation as a PointDrive example).

Watch our latest webcast NEXT GENERATION SELLING WITH MICROSOFT AND LINKEDIN

Download your guide to maximising revenue with social selling

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First Look at the Microsoft Dynamics 365 New Release - LinkedIn Sales Navigator

Nov 7, 2017 7:00 PM

 

Curious about the new Dynamics 365 release (the July release)?

Microsoft is building upon the integration between Microsoft Dynamics 365 for Sales and LinkedIn in the latest release to improve engagement across both solutions. You can use the LinkedIn connector app to sync social selling and campaign data.  

One of the great new features is the ability to sync and bring in leads from multiple LinkedIn accounts, so you could have multiple employee LinkedIn profiles synced to CRM and then from there those accounts that have and contain all those different leads and connections can be synced into CRM. 

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New LinkedIn Integration = Warm Leads

Jun 21, 2017 8:00 PM

 Focusing on maximising your revenues this year? Effective social selling can help to build relationships and pipelines. Read more about social selling here

I’m always looking for intelligent ways to produce warm leads for our sales team at Fullscope.

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Improving Sales with Dynamics 365 + LinkedIn Sales Navigator

Apr 24, 2017 8:00 PM

 Focusing on maximising your revenues this year? Effective social selling can help to build relationships and pipelines. Read more about social selling here

A game changing new integration announced by Microsoft and LinkedIn yesterday brings Microsoft Dynamics 365 for Sales and LinkedIn’s Sales Navigator closer and makes these products incredibly affordable together. The news comes the same day that LinkedIn announced it has 500 million members with profiles on its service.

Is this the most compelling offer in the CRM market?

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