You market to prospects and you’ve won new customers. Excellent! You measure your success and track ROI. Is that were it ends? Do you market to your existing customers as well? What’s the marketing ROI for Account Management efforts? Generating additional revenue from your existing customer base not only makes sense, but it’s easier and more cost effective than generating revenue from new sources. With the right Account Management approach, CRM system and follow through you can increase the flow from this specific revenue stream.