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Edgewater Fullscope Blog

The Customer is King

Jun 17, 2014 8:00 PM

by Wendell Simmons

“The Customer is King” is a pearl of wisdom we’ve heard many times that doesn’t tell the whole story. As any student of history will observe the king-peasant relationship model is not sustainable. Yet in more recent history the retailer-brand relationship has sometimes taken on these dynamics. At least from the brands point of view. 

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