One year into the CRM initiative with Aventics, I had the pleasure of interviewing Larry Bowers, the Global CRM Project Leader. At the time we were just finishing up phase one. As we were getting ready to lay out phase two, we spent a lot of time talking about the outcomes of phase one; especially around adoption.
Those of you that follow me know that I do not believe that a company's CRM initiative will succeed or fail based on the software they choose to implement. In my experience, success is tied more to HOW you implement and what you do after your system is live.Read More