Microsoft CRM and Social Media is a powerful combination! I recently received a website lead via a lead workflow email notification.
I grabbed our Lead form that had been automatically created in CRM and checked out the LinkedIn integration first.
From the LinkedIN Profile, I was able to see this person was a Siebel Consultant for a large healthcare technology company, and now I knew he was interested in Dynamics CRM. Next, I leveraged our www.ClickDimensions.com integration to see what his interest on our website had been and his Lead Score.
Finally, I drilled down into his web visit to see the details of his visit and where he spent the most time on our site.
Armed with the knowledge this was a HIGHLY qualified lead, I immediately called into the Lead and identified a HUGE opportunity with several potential solutions that we could assist this company with and we are well onto our way of adding a great new customer to the www.crm.fullscope.com family!