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Automotive Accessory Manufacturer, Lund International, Implements Microsoft Dynamics 365 to Stay Ahead of Competition

Automotive Accessory Manufacturer, Lund International, Implements Microsoft Dynamics 365 to Stay Ahead of Competition

By implementing Microsoft Dynamics 365, Lund International is able to stay aware of any new competition. They know the moment a new competitor hits the market and how saturated current competition is in all areas.

Lund International is a leading designer and manufacturer of automotive accessories for passenger cars, Jeeps, and light, medium, and heavy duty trucks. Offering the industry's broadest range of functional body and appearance products that provide customers with ways to protect, customize, and personalize their vehicles, Lund International products are marketed under the brand names of AMP Research®, AVS®, Belmor®, Bushwacker®, LUND®, Rampage™ Products, RoadWorks Manufacturing®, Roll-N-Lock®, Stampede™ Products, and Tonno Pro™. 

Displacement of Competition 

The decision to move forward with a CRM initiative was made because Lund wanted the ability to route the trips of their Sales Managers who are out on the road at jobbers - brick and mortar stores that sell after-market products - and retail store chains. This ability, instead of making a plan while on the road, saves time and money. 

With Microsoft Dynamics 365, they now have visibility on where their competition is and what their customers are supporting. Lund is armed with the information they need to go into the necessary shops and displace their competition.

Ability to Track Data

Lund can now track data, such as how many times they go to a specific location, what transpired while there, and any personal information about their customers, which can be used to make a connection on future trips. They are also able to see deals or rebates that their competitors are providing, which helps to keep Lund one step ahead of them.

To learn more about Lund, their great relationship with the Fullscope team, and how they have been able to improve their customer service, read the full success story.


manufacturing, Customer Stories, customer success, Microsoft Dynamics 365, automotive manufacturing