The best way to keep track of and control of your sales pipeline is through customer relationship management (CRM) software (sometimes called salesforce automation (SFA)). CRM applications provide clear visibility of sales cycles by tracking prospects through each of the sales pipeline stages of your selling process. CRM systems and applications are designed to manage and maintain customer relationships, track engagements and sales, and deliver actionable data - all in one place.
Full visibility of your pipeline and processes will bring to light what is working and what's not working when it comes to winning deals. To identify where your sales funnel is leaking doesn't mean that all the prospects in your pipeline are going to convert, but you will be able to prevent some of the loss and maximize margin.
And by combining activity and sales data in a single database, CRM software helps you sharpen your sales process.
Instead of working on gut feeling, you will be able to track every step in the sales process and check the health of your pipeline. Any time. We've got a great eBook on this topic called: Address Sales Pipeline and Forecast Accuracy Challenges with 3 Easy Tools. Be sure to get your copy by clicking the button below.