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Edgewater Fullscope Blog

Improved Customer Service Through Customer Portals

Sep 21, 2018 6:00 AM

Did you know that 78% of customers will bail on a transaction if they have a poor customer service experience? And it’s no different for customers of manufacturers. It’s now more important than ever to engage customers in powerful new ways. To deliver personalized and contextual engagement across any channel, manufacturers must provide customers with more visibility and build trust through fast and convenient responses. This engagement approach is built on a combination of predictive analytics, the ability to deliver value-added services at scale, and guided or self-directed service that’s relevant to customer needs. Customers and businesses can now connect 24/7 through customer service portals.

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Infographic: 3 Best Practices for Sales Pipeline Management

Sep 20, 2018 6:00 AM

Creating and maintaining an accurate sales pipeline is one of the top responsibilities of any sales leader. Organizations need to accurately predict revenue to effectively manage operations, achieve growth targets and profit as a business. However, sales pipeline management can be challenging and comes with its own unique set of best practices. In this infographic we will define 3...

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Infographic: 3 Steps to Support Successful CRM Adoption

Sep 19, 2018 6:00 AM

Long term CRM success often has less to do with the technology you use or the money you spend, and more to do with how you think about CRM adoption. The good news is that even if you are in the middle of a failed CRM initiative now, it's never too late to change the game plan and drive success for your CRM implementation. Below we define 3 steps to support successful CRM adoption: 

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Equipment Distributors: How-to Protect Your Current Share of Wallet

Sep 18, 2018 6:00 AM

Optimizing the Lifecycle for Each Piece of Equipment

What if you could gain detailed visibility into the equipment that a customer purchased or rented, including all the related technical information, trade information, usage, opportunities and service calls — as well as customer service agreements and warranty information?

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Lead Generation and Scoring with Microsoft Dynamics 365 for Marketing

Sep 17, 2018 9:52 AM

A big focus in marketing is around finding new leads, qualifying them, and then sending sales-ready leads to salespeople. But it’s so much harder to identify leads now that buyers can conduct research anonymously on the internet, and through channels we can’t control. How can you identify buyers, where they are from, and what information they need when they are on your website?

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Digital Transformation in Chemical Manufacturing

Sep 17, 2018 6:00 AM

To embrace the digital revolution or not to embrace, that is the question. For many chemical manufacturers, the pressure of evolving digital processes is becoming increasingly substantial. After all, if it means staying ahead of the competition, then it’s essential to business survival. Furthermore, the chemical manufacturing industry is complex and therefore requires the most advanced technological tools for optimal and compliant production.

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