Natasha is an experienced CRM professional with a unique ability to work across both marketing and sales functions. As CRM Marketing Manager at Edgewater Fullscope, Natasha has helped the organization to achieve multiple global partner awards and leadership status across the UK and beyond.
Gone are the days of cold calling and cut-and-pasting of boilerplate email copy. Today, success is about quality over quantity, an account based marketing approach versus machine gun fire. It means nu[...]
You’ve decided that now’s the time to integrate a new CRM system into your business. You’ve spent time in countless meetings determining why an investment this big needs to be made but determining whi[...]
AI and machine learning – big words in the technology world and in order to keep up with where the industry is headed, you have to understand why it’s important and what technology platforms can help [...]
There are numerous factors that play a role in determining what CRM platform your company should implement. You might be frantically googling for days who to choose and with every search stems hundred[...]
Travel Counsellors Ltd is an independent travel company operating in seven countries around the world, with headquarters in Manchester. It takes its customer satisfaction very seriously, as more than [...]
You know it is going to save you time and money; it is going to boost your pipeline and help lead generation; you know it is going to connect up all the different departments and make analysis and for[...]
End of austerity? It has been ten years since the global financial crisis. During those ten years, organisations, governments and public services have all been dealing with austerity measures to try t[...]