Lisa has as a demonstrated history of working in the computer software industry with skills in Business Process, Enterprise Resource Planning (ERP), Dynamics 365, and Customer Relationship Management (CRM). She holds experience in leading businesses down the path of digital transformation.
Part 4: Marketing ROI It’s the age-old marketing struggle. Better understanding which ads, emails, and events are driving new leads and conversions. Nobody wants to be lost in the abyss of a “spray [...]
We were experiencing strong annual revenue growth. However, our sales team felt it was unable to explore every new opportunity, as well as opportunities from existing clients - partly because of a leg[...]
A big focus in marketing is around finding new leads, qualifying them, and then sending sales-ready leads to salespeople. But it’s so much harder to identify leads now that buyers can conduct research[...]