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Fullscope Blog

A real-world look at digital transformation.

Jennifer Alspach

Jennifer Alspach
Jennifer is a seasoned marketer with a passion for CRM. She knows that CRM can help you work as smart as you do hard. Jennifer has a software focused background in Distribution, Manufacturing, and Services.

Recent Posts

Manufacturers: What Are the Trends You Can't Ignore When Planning for 2019? Take Our Industry Survey to Find Out

By Jennifer Alspach | October 5, 2018
If you’ve ever wondered how your growth rate compares to your competitors, or what markets are most desirable for expansion, you are not alone. Many manufacturers are constantly trying to get a pulse [...]

Infographic: Taking on 4 Top Professional Service Trends with CRM

By Jennifer Alspach | August 31, 2018
Professional services organizations need to keep up with the evolving business environment, new marketplace challenges and innovative business models. Below, we consider 4 current trends.

Effects of Digital Transformation in Professional Services

By Jennifer Alspach | August 29, 2018
Digital transformation is the technological disruption that has changed the way companies do business. From cloud computing to connected applications, earlier business models are advancing allowing pr[...]

How to Overcome a Failed CRM Initiative

By Jennifer Alspach | April 9, 2018
The hard truth is that like many complex IT initiatives, CRM projects can fail. You may have even experienced a failed CRM implementation or two.

Did You Know that PointDrive is Included in Microsoft’s Relationship Sales Solution?

By Jennifer Alspach | January 15, 2018
My colleague recently wrote an article the right sales tools for relationship selling and talked about the Microsoft Relationship Sales Solution (MRSS). I want to share with you one of my favorite too[...]

Are You in Control of Your Sales Pipeline?

By Jennifer Alspach | October 10, 2017
The best way to keep track of and control of your sales pipeline is through customer relationship management (CRM) software (sometimes called salesforce automation (SFA)). CRM applications provide cle[...]

Choosing the Right Partner for a CRM Initiative

By Jennifer Alspach | August 28, 2017
Often when working with a new customer it’s the second time they’re updating their software or kicking off a CRM initiative. Something we hear quite often in these instances is “Our last partner let u[...]

How Technology can Drive your Customer Service Transformation

By Jennifer Alspach | July 17, 2017
  Progressive service firms understand the need to replace outdated and disparate technologies with holistic solutions that integrate sales, service and marketing efforts. Today’s cloud based technolo[...]

Why Customer Experience is the Biggest Revolution in Customer Service

By Jennifer Alspach | June 20, 2017
"The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former Chief Information Officer of Dell Computers. There seems to be a lot of confusion between the terms “customer s[...]

Top Departmental Benefits with Microsoft Dynamics 365

By Jennifer Alspach | June 13, 2017
  Did you know you can address business processes across your business – from Sales to Operations – with a single solution? One platform that offers traditional ERP AND CRM functionality? Microsoft br[...]

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