Jennifer is a seasoned marketer with a passion for CRM. She knows that CRM can help you work as smart as you do hard. Jennifer has a software focused background in Distribution, Manufacturing, and Services.
The U.S. economy is undeniably strong and 2018 was a productive year for many manufacturing companies. We wanted to gain insight as to how manufacturers are utilizing this economic upturn to their adv[...]
If you’ve ever wondered how your growth rate compares to your competitors, or what markets are most desirable for expansion, you are not alone. Many manufacturers are constantly trying to get a pulse [...]
Professional services organizations need to keep up with the evolving business environment, new marketplace challenges and innovative business models. Below, we consider 4 current trends.
Digital transformation is the technological disruption that has changed the way companies do business. From cloud computing to connected applications, earlier business models are advancing allowing pr[...]
The hard truth is that, like many complex IT initiatives, CRM projects can fail. You may have even experienced a failed CRM implementation or two.You’ve likely heard my colleague, Patrick Lewis, menti[...]
My colleague recently wrote an article the right sales tools for relationship selling and talked about the Microsoft Relationship Sales Solution (MRSS). I want to share with you one of my favorite too[...]
The best way to keep track of and control of your sales pipeline is through customer relationship management (CRM) software (sometimes called salesforce automation (SFA)). CRM applications provide cle[...]
Often when working with a new customer it’s the second time they’re updating their software or kicking off a CRM initiative. Something we hear quite often in these instances is “Our last partner let u[...]
Progressive service firms understand the need to replace outdated and disparate technologies with holistic solutions that integrate sales, service and marketing efforts. Today’s cloud based technolo[...]
"The customer experience is the next competitive battleground.” ~ Jerry Gregoire, former Chief Information Officer of Dell Computers. There seems to be a lot of confusion between the terms “customer s[...]
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