Modern social selling isn’t complex, and (mostly) doesn’t require any specialized skills. However, it does require a different way of thinking about the sales process.
Recent reports indicate that only one in four sales reps knew how to integrate social media into their sales process, yet 61% of organizations engaged in social selling report a positive impact on revenue growth.
The upside of this skills gap? For the more forward-thinking sales professional there are huge advantages in getting into social selling today. Look at the recent game changing integration between Microsoft Dynamics 365 for Sales and LinkedIn Sales Navigator. The Microsoft Relationship Sales Solution is dramatically increasing the effectiveness of salespeople by tapping into their professional networks and relationships through LinkedIn.
Here are some inspiring social selling stats:
• Nearly 79% of salespeople who use social media to sell outperform those who don’t (Forbes).
• Ninety-eight percent of reps with 5,000 or more LinkedIn contacts reach or surpass their sales quotas, versus just 52% of those with fewer than 250 contacts (The Sales Benchmark Index).
• A lead developed via social media is 7x more likely to close (IBM).
• Organizations using social selling have seen a 10%–20% increase in win rate, 20%–30% acceleration in cycle time, and a 10%–15% increase in revenue (KISSMetrics).