4 Reasons Prospects Go Quiet

4 Reasons Prospects Go Quiet

Prospects and deals fall off the radar and then are forgotten. Yet, these prospects and deals are the most profitable. 80% of prospects who eventually buy were once marked as bad leads or disqualified opportunities.

Read: 10 Telling Questions for Your Sales Pipeline

Here’s an example. You (and your team) brought your A-Game to the last meeting; and you’re confident you are going to win the deal. Then, crickets…

Your email and phone call attempts to re-connect are being dodged. But why? Here are 4 common reasons prospect go quiet:

  1. A business or personal crisis strikes and they have “checked out”
  2. They are simply too busy, or there’s no real urgency to prioritize this project
  3. The business pivoted, and their needs have changed
  4. Another organization won their business

Play Detective

So, your prospect has gone quiet, but do you just give up? Work through the challenges above by:

  • Defining sales stages
  • Determining where the buyer is in the buying journey
  • Determining the health of your pipeline
  • Track with a CRM solution and update, update, update

Sales pipeline can be tricky for anyone. At the end of the day, you need to deliver simple to understand, actionable insights that are in context of the customer relationship. This How to Overcome 3 Primary Sales Pipeline Challenges eBook can help you define what’s needed to take your pipeline to the next level.


Clients, CRM, Microsoft Dynamics CRM Blog, pipeline, bad leads, buying journey, Prospects, Sales Stage, Silent prospects