Introducing Microsoft Dynamics 365

Introducing Microsoft Dynamics 365

By Marielena Zajac, Marketing Specialist

It is all anyone in the Microsoft Dynamics community has been discussing. Since Microsoft’s CEO Satya Nadella’s announcement back in July, Microsoft Dynamics 365 has caused quite the stir among partners and customers alike. Dynamics 365 unifies CRM and ERP cloud solutions together into one unified, cloud-based application platform. Nadella’s main takeaways to eager customers were that Microsoft Dynamics 365:

  • Helps organizations move from monolithic application suites to purpose-built, SaaS applications with intelligence built in
  • Integrates Microsoft Office 365
  • Introduces a customer centric business model to build what you want and buy just the capabilities you need, while ensuring all roles have access to all the data they need to be successful in their jobs

All this buzz has consumers asking, “what is Dynamics 365?” and “what does this integration mean for my business?” More importantly, what sets Dynamics 365 apart from the competition?

It’s Purpose-Built

According to Microsoft, Dynamics 365 provides customers a modern and familiar experience with built-in insights, intelligence, and workflow. It allows customers to choose the exact functionality that they need, which can be selected from a huge catalog that include sales, marketing, customer service, field service, project management, accounting, and much more. Dynamics 365 merges current CRM and ERP functionality into one comprehensive, cloud-based collection of apps and services for business.

Dynamics 365 apps are independently deployed and bring together the full power of Microsoft’s enterprise offerings. With these business apps, customers can start small and only pay for what is needed, and from there expand their arsenal.  The app catalog includes built-in insights, predictive intelligence, and workflow optimization, among many other selections. All of these will be delivered through simple, easy-to-use mobile experiences with offline capabilities.

It’s Productive

Dynamics 365 will provide an immersive user experience with Office 365. Microsoft states that there will be a deep integration between Dynamics 365 and Office 365 that will connect the structured workflow of business apps with the unstructured work of collaboration and productivity. With Dynamics 365, all information you have can easily be uploaded and shared on Office 365, and it is offered across web, mobile devices, and the PC.

It’s Intelligent

Power BI and Cortana Intelligence will be natively embedded into Dynamics 365 to attain actionable next steps and predictive insights for customers everywhere, making this the AI product that everyone will be eager to demo. Cortana will enable cross-sell recommendations to help sales reps predict which products and services a customer will need, and uses tools like sentiment analysis to check on the likelihood of closing a deal. Meanwhile, the Power BI components of Dynamics 365 align big data and analytics to enable every user to gain their own analytical insights. With Dynamics 365, comprehensible data is always at the user’s fingertips.

It’s Adaptable

In an industry that is constantly evolving, you need a system that can be easily adapted. Dynamics 365 supports existing capabilities that any Dynamics CRM or Dynamics AX user is running today, and has introduced Microsoft PowerApps and Microsoft Flow, which are powerful new extension capabilities that work across all the data that’s been stored in Dynamics 365. Specifically, Microsoft Flow automates workflows across applications, while Microsoft AppSource offers SaaS applications that cover a huge range of requirements. To view Edgewater Fullscope’s  AppSource apps for the manufacturing industry, click here.

The new Common Data Model surfaces all the data stored within Dynamics 365 across a set of custom entities that model data across all the different business apps. This feature allows you to seamlessly extend and accelerate all of your business apps as well as all your productivity solutions.

With Dynamics 365, customers can get the job done quickly and effortlessly while adjusting to a changing environment at a moment’s notice. As Satya Nadella said during the reveal of Dynamics 365, “The motivating force behind everything we do and everything we build is to empower our customers to make things and make things happen. Together with our customers and partners, we are reinventing business processes for a world where devices, data, intelligence and connectivity can be everywhere.”

An award-winning Microsoft manufacturing partner with nearly two decades of experience, Edgewater Fullscope can guide you into a move to Microsoft Dynamics 365. Our team has deep manufacturing experience that can help you combat your toughest operational business challenges.

For more information or to request a demo of Microsoft Dynamics 365, call at 770-772-3121 or visit www.fullscope.com


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