Benefits of Role Tailored ERP & CRM Systems

Benefits of Role Tailored ERP & CRM Systems

March Blog Series: Connectivity

Insights from: Jim Wright (Fullscope Director of Technology)

Manufacturing professionals navigate a great deal of data every day, and a role-tailored ERP or CRM system that fits individual needs can help make daily operations run smoother. Whether a role requires Microsoft Dynamics AX or Microsoft Dynamics CRM, effective communication is essential within each department and across the organization. The EDGE Connector, developed by Fullscope, provides a standard interface between Dynamics AX 2012 R2 and Dynamics CRM 2013 and above that helps cross-organization communication run efficiently. 

Top Three Reasons to Implement the EDGE Connector

User Focused

Each employee within a manufacturing business has a specialized role with unique needs. Fullscope provides training to each user to help ensure they get the most out of the role-tailored software system. Implementing the EDGE connector helps prevent information overload by avoiding the common mistake of storing all AX data within CRM or making CRM a data warehouse. This helps drive meaningful collaboration on account orders, and information is put to work by the right user in the right system.

Goal Alignment

Manufacturers have an initial vision of how a Microsoft Dynamics ERP or CRM system will work within the business. The Fullscope team helps address implementation concerns by actively supporting end-user goals, which results in a system that works for the people using it the most. Whether a user is in sales or engineering, the EDGE Connector assists cross-departmental collaboration and communication.


The EDGE Connector aids in putting the right information in front of the right user—helping deliver a CRM and ERP system that will work effectively down the line. This helps make sure the right touch points are made as a product makes its journey or as a customer interacts with the business throughout time. Preventing distracting or irrelevant data from crossing between systems helps businesses connect on the proper data points.

Manufacturers implementing an ERP software system in conjunction with a CRM software system should consider leveraging Fullscope as a partner to implement the EDGE Connector. From the shop floor to the top floor, each role within the manufacturing space requires access to job specific information. Contact us today for more information.

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