August's Blog Series Theme: Ideas That Inspire
Parature, a leading Microsoft software customer service provider, commissioned a survey that details the state of multichannel customer service in 2014.
One of the distinguishing factors of current customer care practices is the growing rate of multichannel use. The study discovered that 74% of respondents used at least three channels when seeking customer service. Though, most people still prefer using the phone to communicate with customer service.
The study also found an inspiring new practice that can be gained from customer care in its growing use of social channels as a means of communicating with a company.
Customer care is an important feature for businesses to consider now and in the future, and Microsoft partners continue to lead the way.
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