Multichannel Customer Care Inspires Current and Future Practices

Multichannel Customer Care Inspires Current and Future Practices

August's Blog Series Theme: Ideas That Inspire

 Parature, a leading Microsoft software customer service provider, commissioned a survey that details the state of multichannel customer service in 2014.

One of the distinguishing factors of current customer care practices is the growing rate of multichannel use. The study discovered that 74% of respondents used at least three channels when seeking customer service. Though, most people still prefer using the phone to communicate with customer service.

The study also found an inspiring new practice that can be gained from customer care in its growing use of social channels as a means of communicating with a company.

Customer care is an important feature for businesses to consider now and in the future, and Microsoft partners continue to lead the way.

Edgewater Fullscope is a Parature partner with Microsoft. Please contact us if you would like more information.

For More Information:

INFOGRAPHIC: 2014 State of Multichannel Customer Service

Edgewater Fullscope Customer Support & Optimization

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The new Arms Race: Social Customer Care

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